All
hair color fades with time due to shampooing with harsh surfactants, heat
styling, and environmental factors such as exposure to UVA/UVB rays. All
of these factors lessen the pigments deposited in the hair, thus causing
fadeage and damaging hair.
ColorProof
utilizes extraordinary next generation sulfate-free, salt-free surfactants to
super gently cleanse hair without stripping color along with a variety of other
key ingredients to deliver unsurpassed color and heat protection, and
incredibly shiny, vibrant, healthy hair.
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