What Makes Color Fade?

All hair color fades with time due to shampooing with harsh surfactants, heat styling, and environmental factors such as exposure to UVA/UVB rays.  All of these factors lessen the pigments deposited in the hair, thus causing fadeage and damaging hair. 

ColorProof utilizes extraordinary next generation sulfate-free, salt-free surfactants to super gently cleanse hair without stripping color along with a variety of other key ingredients to deliver unsurpassed color and heat protection, and incredibly shiny, vibrant, healthy hair.

 

Still Splurging on Small Luxuries!

Looking for a little life in the Beauty Industry? You will be pleasantly surprised to find out that even with the seemingly striving economy Americans are still splurging on small luxuries.  I recently read an article referring to just that.  According to an article in the Beauty Business Magazine, high end lipstick and gourmet coffee might not top everyone's list of needs, however a survey conducted by BIGinsight.com and the end of 2012, examined products and services that consumers felt were untouchable and expendable.

Some of the services and products that have mostly remained untouchable over the past five years include basic mobile/cell-phone service, basic cable/satellite TV, discount shopping for apparel and a haircut/color.

Some of the expendables for the past five years have included high-end jewelry, luxury handbags, maid service, club/social memberships and high end cosmetics.

It's nice to know that haircut/color services are among the untouchables, and the beauty business will always thrive in one way or another.

Crema

The beauty of our award winning Crema conditioners is only fully realized when paired with one of our specially formulated leave in conditioning treatments.  The low pH of these leave in's brings your hair back to perfect balance and locks the cuticle for color safe.  Each leave in is specifically formulated to help with dry, damaged or frizzy hair.  They're all gentle enough to be used every day, so take your pick and reward your hair with luxurious health.

CLiCK

Inspired by feminine portraits, the CLiCK collection embodies the fresh naivete of youth.  The collection is also inspired by the Japanese ukiyo-e (meaning "pictures of a floating world") artist Utagawa Hiroshige's serene, near dreamlike landscapes.  CLiCK features amazing color harmonies achieved by using Flamboyage Meche, perfectly fitting the fresh and innocent feeling of the collection.

OI/ESSENTIAL HAIRCARE

The OI Essential Haircare line has now been enhanced by 3 new products in line with the bestselling OI/OIL, new representations of a formulation philosophy that combines concrete solutions for all needs with a concept of beauty treatment that the cosmetic industry has so far reserved for skincare.

Hence the challenge: OI/OIL, a refined multi-purpose oil launched by Davines in 2011 that is a perfect synthesis of treatment and styling, whose success led to the creation of the revolutionary OI/All in One Milk, the initiator of a new type of multi-purpose product, and the pair OI/Shampoo and OI/Conditioner, special complementary products that share the same origin, style and formulation concept as OI/OIL. The results warrant the definition of “absolute beauty products”.

The properties of the products in the OI family are also linked to Roucou Oil, originally from the Amazon, which has a restructuring action on the hair. This is joined by a selection of special ingredients in a formula that is ideal for obtaining results that are immediate and evident, and can be enhanced by using with other OI specialities. Roucou Oil is abounding in beta-carotene with antioxidant and restructuring properties, and in ellagic acid with its free radical-neutralizing action.

From concept to results the OI line shares an inimitable approach underlined by the elegance of its style. In packaging that plays with the intensity of black and transparency; and in terms of ethics, including the line in the Zero Impact LifeGate project, common to the entire Essential Haircare line.

 

Wax? or NUFREE?